Ashley A Designs

Apr 2012 – Present

Ashley A Designs is my personal business that works with a range of clients including Saratoga WarHorse, On The Go Concierge, JDRF, Next Door Kitchen & Bar, Itza Resort, and Firedance Fitness to name just a few. The variety of projects have comprehensive brand identities and extensive design layouts. The types of designs include flyers,brochures, logos, signage, icons, graphics, packaging, mailers, newsletters, invitations, website layouts, print ads and maintenance of a range of social media accounts including Twitter, Facebook, YouTube, Flickr and Tumblr.

New York State Assembly
Graphic Designer
Jun 2014 – Dec 2015
Duties consisted of assisting in communicating the Speaker and Assembly Members' views and designing various print materials (specifically mailers, newsletters, flyers and posters). Developed all graphic materials to be used on web pages and social media platforms. Worked during the campaign season of 2014 at the DACC to create all Assembly members' campaign materials that were rerunning for office spots for the next two years.

Plum Dandy Corporation
Graphic Designer (Contract)
Sep 2012 – Present

Created the brand identity and store's graphic layout of Plum Dandy Cookies & Milk. This included all menu boards, icons, logos, graphics, packaging, environmental design, advertising, marketing strategies, and photo retouching. Re-branded Plum Dandy Frozen Yogurt, which included all icons, menus boards, artwork layouts, store decals, environmental design, advertising, and marketing strategies.

Creative (Contract)
Sep 2013 – Dec 2013

Created a variety of ads for the Business Review, Saratoga Living Magazine, and Fingerpaint Marketing. Created an internal brand style guide for Fingerpaint. Worked on a variety of logo concepts, trade presentations, and modules for Upsher-Smith Laboratories.

Graphic Designer at Fisher Price & Mattel (Contract)
Nov 2012 – Jun 2013

Created packaging layouts for infant and preschool lines for domestic and international consumers. Assisted with Duffy & Partners redesign of Fisher Price’s brand awareness by creating packaging targeted to both children and parents. Consulted with packaging engineers to determine structure of packages to adhere to new brand standards. Communicated throughout all aspects of the project from initial package layout, published copy, approval process, and mock ups. Primary designer to establish consistent brand language amongst Fisher Price’s Infant Core, Sports, and Trike lines. All new packaging was released in Fall 2013 at Target, Kohl’s, Wal-Mart, and Toys “R” Us.

Pacific Trade International
Junior Graphic Designer
Sep 2011 – Mar 2012
Lead designer for Chesapeake Bay Candle Modern Light corporate account (created and prepared brand, packaging, and technical drawings for showcasing and sales meetings).
Primary designer for Target, Bed Bath & Beyond, the Food, Drug Mass Channel, and the Value Line channel (included: TJX, Marshall's, and Home Goods).
Assistant Designer for Kohl's, Sears, Kmart, and Hallmark accounts.

Created stylized boards, three-dimensional packaged pieces, and photography for client presentations, future sales, and weekly design meetings with the CEO.
Created patterns, labels, packaging, and vessels for products. (Pure & Natural Fall 2012 Collection in Target through 2014).

Maintained reference library of past concepts and executed projects.

Collaborated with the marketing, sales, fragrance and sourcing teams on a daily basis.

Met daily deadlines and performed consistently under a dynamic and deadline driven work atmosphere.

Regularly communicated electronically with coworkers and designers in China to complete collaborative projects in a timely, effective manner.
Democrat And Chronicle Newspaper
Graphic Designer (Contract)
Sep 2010 – May 2011

Worked under the direction of marketing director on various projects such as producing a special 12-month calendar for the community of Rochester newspaper subscribers.

Rochester Institute Of Technology
Bachelor of Fine Arts Degree in Graphic Design
Sep 2006 – May 2011
College of Imaging Arts and Sciences
Bachelor of Fine Arts Degree in Graphic Design
Graduated with Honors May 2011
Minors in Print and Communications
Cumulative GPA: 3.6

Acrobat, Adobe CC, Adobe Creative Suite, Advertising, Art Directing, Brand Identity, Bridge, CS6, Communications, Dreamweaver, Editorial,Flash, Illustrator, Imagery, Indesign, Layout, Logo Design, Mac, Marketing, Microsoft Office, PC, Package Design, Photoshop, Printing, Publication, SocialMedia, Storyboards, Typography, Web

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